Role : Industrial Designer, Surfacing and prototyping
Company : Curve ID for Colgate-Palmolive
The Caprice brand has established itself as a leading line of hair care products in Latin America, with its growing popularity driving increased demand. Our brief was to create an iconic design that captures the essence of the brand while allowing for versatility across various bottle forms, including options with and without handles. Our focus was on refining the silhouette of the bottles, incorporating distinctive grooves that enhance both aesthetics and functionality, ensuring that the design remains consistent across different sizes. This approach not only elevates the visual appeal of Caprice products but also strengthens their presence on store shelves, making them easily recognizable to consumers.
After several rounds of sketching, we developed a refined set of grooves that travel along the sides of the bottles and define the bottle’s silhouette. The three-dimensional form can be scaled to different bottle sizes and is complimented by the design of the labels. It’s a versatile idea that can be incorporated into the diverse line of hair-care products that Caprice has to offer. This iconic design now allows the Caprice brand to have a unique and refined look that stands out on the store shelves
